First it's the delicious smell of chocolate wafting through the door that lures you in, then it's the amazing choice of chocolates and sweets they have, like gorgeous little art deco tins full of chocolate which looks gorgeous in my handbag and hides my stash well, then it's the gorgeous hot chocolates available that tops it off for me. The staff are so lovely and their range is mouth watering.

This is a must visit if you go to Ballarat. It's a cafe, chocolate shop and collector's haven all in one. The shop is in a couple of sections - up one end is the serving/eating area where they make wonderful coffee and teas, and sell cakes, sandwiches and foccacias. Then there's the lolly/chocolate section where you can get bulk bagged lollies of all sorts - especially those hard to find favourites you had as a kid. They also have a range of imported USA and UK sweet treats like my favourite Reece's peanut butter cups. And also novelty items like giant Pez and Star Wars mints. So many amazing things that no-one else stocks (wish they were in Melb!) like Harry Potter Bertie Bott's beans. You never know what you can find in here. And it's all delicious and you want to spend up big, believe me.

Then there is also the window display with the most exquisite china figurines and miniatures you've ever seen - animals, tiny dishes, fruit and veg, character tea pots. You can't leave without buying one of these pretty things as a memento of your visit long after you've eaten the fudge and fairy floss!
They were very busy and it's not hard to see why. The layout is a little crowded to get from one end to the other so watch out you don't "accidentally" collect a few more items on your way to the register.
A definite highlight of the day.