I've never been a 'gym person' - I don't like being stared at and I'm not a fan of sweating laboriously in front of people... That being said; Fitness Key is a private gym so no sly looks from gym junkies, no competing against anyone but yourself. It isn't a glass front gym so people can't drive past and stare at you through the window while you run! About time! It's close to a train station so easy for me to get to and the equipment is all really good quality (treadmill has a 30 degrees incline - twice as high as a normal one)
The body composition analysis is a great way to get a really accurate benchmark at the start so you can judge your fitness on numbers that matter instead of scales, pinch tests, measuring tape and your perception (all really discouraging and incorrect!)
I would definitely recommend Fitness Key for anyone who may be short on space, equipment, who needs some structure or advice, some extra motivation or just time away from home to focus on themselves a few times a week - instead of spending the time you should be exercising staring at the dishes in the sink or your nails that need a manicure (guilty!).