We got our first customer review about a year ago and I realised immediately that this concept could be something really good for us. I'm not particularly technical myself, but these days everything's done online. So having a great online reputation is really important.

We joined WOMO's Happy Customers Program, used the tools provided, and we've now got 17 fantastic reviews - which is great. We get plenty of people mentioning that they've seen our reviews and it's definitely brought in a lot more business.

I almost feel guilty given the current economic climate, but our turnover is up 35-40% on last year and I'd say most of that is due to the word-of-mouth feedback online. I started only 2.5 years ago and have built the business up from scratch - with public reviews online, we've been able to build a great reputation really quickly.

We haven't needed to do any other marketing as word-of-mouth is the most powerful form of advertising. In the last 30 days alone, our WOMO page has been viewed by over 300 visitors, with many of them clicking through to email or call the store.

<a href="http://www.womo.com.au/reviews/Meat---Billys-Ashgrove/"><u>See reviews for my butcher shop here...</u></a>