I'll say they're giving it a try!
Their food is actually very nice, so they have that going for them.
But they know they're in a prime location so they think they can charge more for their wares. Well I have another thought coming to them.
Mind I ordered on the cheaper side as I can get similar dishes cheaper elsewhere. So it was tomato rice with crispy chicken for me. At $14.90, it's not cheap, but probably the cheapest on the menu.
They do have lunch specials, which is a bonus as there are so many other places on Rundle Street that have cheap options too