This is proudly Australian made and owned and is natural 100 percent ingredients... This place is a great place I recently emailed them and told them I have a really fussy dog and I was just wondering if they had any free samples I could try before I buy an not long after that I recieved some great stuff in the mail with about 20 diff products of all different dog foods for my dog to try out... He has love them so I think that's great... An I just think its great how a company like there's can send me hings for free for my dog to try and paid for postage... So I will deff be buying from them again... If hey are reading this thanks alot