After looking at many Geelong and Melbourne bridal stores, in desperation I tried Bridal World in Ballarat. We were served by Jenni, who was lovely and attentive. No appointment was needed, so i didn't feel rushed or limited to trying on only a handful of gowns. Taking photos of the dresses was fine with them (it's not allowed at most bridal stores). Their laybuy process was really simple - you just need to make monthly repayments. They were also great on keeping me updated with what was happening. I cannot recommend this store highly enough!