i don’t think this guy is relying too much on return business. The prices are cheap but you get what you pay for.
I am pretty sure he has written the positive reviews himself. They read like an advertisement.

I love how I can get stuff for my fish, birds, cat and dog here in one place. Such a good range of products and prices are good too.

a huge pet store with heaps of tropical and goldfish including supplies and accessories. Also has dog and cat feed accessories and medication. Parking free at the door.