I used to take my kids to this shop to buy their clothes when they were little because the shopkeeper regularly goes to Korea herself to pick out the cutest, trendiest kids clothing and brings them to Sydney to sell at her shop. These days, I go here to buy gifts for friends' kids because of the consistent variety and cuteness of the garments. The shopkeeper usually gives pretty good advice on people's tastes and preferences based on her experiences, so it is quite helpful when trying to pick out gifts for other people.