Get Word-of-Mouth FREE in your inbox!
News and Articles
WOMO Widget Examples
Lots of businesses are using the WOMO Widget to showcase their reviews on their own websites. When you see these widgets, you can be sure that the reviews are subject to our integrity checks and cannot be manipulated in any way.
Here are some examples of the ways that businesses have implemented the WOMO Widget...
If you are a business owner and are interested in using the WOMO Widget on your website (as well as other tools to collect reviews), see the information on the Happy Customers Program here or call us on 1300 496 669.
Introducing WOMO Service Awards
WOMO is all about helping consumers find great businesses AND helping great businesses get the recognition they deserve. So, we're very pleased to announce our new "WOMO Service Awards".
The WOMO Service Awards are designed to honor those businesses that have given outstanding service based on member feedback during the year. They're for businesses that have received a substantial number of glowing reviews (and a minimal number of negative reviews).
Less than 5% of all businesses listed on WOMO qualify for the award.

To receive a WOMO Service Award, the criteria includes:
- A minimum number of 4 or 5 star reviews entered during the year from WOMO members
- More than 90% of the reviews being positive
- The absence of any unscrupulous activity associated with the business account
These are the only business awards in Australia to be entirely based on customer feedback. Businesses cannot buy these awards - they must be earned via positive reviews from real customers.
If you see the WOMO Service Award stickers or logos around, you can be sure that you're dealing with a business that's in the habit of providing great service.
People want to feel empowered
When Gabriella Nelson decided to open her naturopathy business, she knew she had her work cut out for her to build a reputation from nothing. Initially, she focused on the local shopping strip where she based the business in Hampton, Melbourne, setting up outside on the footpath for exposure on weekends. But as her first clients came in, she also began building up an online reputation on Word Of Mouth Online.
Gabriella explains; “when clients start getting significant improvements in their health, they’re extremely thankful – and I ask if they can write about their experience on womo.com.au”. She goes on to say; “for anything health related, there’s a huge sense of trust involved. No-one just books on a whim - they need to be comfortable they're seeing someone that’s knowledgeable that can get them results – and that’s why our reviews are so important.”
"People aren't silly. They want to make smart decisions. I know when I'm making decisions about the businesses I use, I feel much more informed and empowered by basing that decision on reviews ...and my clients are the same."
Her business, Herbaceous, is still only 3 years old but more and more bookings keep coming in. “Many people call and say; ‘I’ve read good things about you’ when they book and we’ve done no other marketing except for very local activities. Since being on WOMO, we regularly attract customers from locations way beyond our suburb too.”
Gabriella tracks where every new client comes from and says;
“60-65% of our new clients come from WOMO. We're a new business and it's been a great way to get the word out about our services and build up a fantastic reputation quite quickly. We find that the clients we get from WOMO are also more likely to re-book, tell their friends, and review their own experience - so it just keeps fuelling further growth. We're coming up high in lots of Google searches too which is great."
Bookings at Herbaceous have more than doubled in the last year as their reputation has grown. Using customer feedback so deliberately has also helped shape the business. Gabriella says; "Clients come with a preconceived idea about us ...and expectations. We strive to live up to that. When people go away and then leave a great review, it gives me more confidence - it's very visible evidence that we're helping people and that people are very grateful. Getting peoples health on track is very rewarding!"
See their WOMO listing here: http://www.womo.com.au/reviews/Herbaceous-Hampton/
Small Businesses love WOMO!
We recently took this short video of some small Australian businesses that use WOMO's Happy Customers Program to turbo-charge their word-of-mouth marketing. We're all about helping people find good businesses - and helping great businesses get the recognition they deserve.
Check out what these business owners have to say about WOMO...
>> Click here for details about the Happy Customers Program <<
WOMO has gone Mobile!
Get the WOMO Site on your phone today
We're so excited to introduce... THE NEW WOMO MOBILE SITE
You've been asking for it, so we made it happen. Simply head to www.womo.com.au in your phone's browser and you'll be directed to our new Mobile site, which is streamlined to enhance the WOMO experience on your smartphone.

Exciting new features include:
- Use your location to find nearby businesses and their reviews in all categories
- See recommendations in a list, or in a map view
- A streamlined touch-screen experience that helps you find awesome businesses, wherever you are
- Available for iPhone, Android, Blackberry and all other smartphones!
So if you're undecided on where to eat tonight or if you're on the road and in need of a reliable mechanic, just head to WOMO and search for the closest and most trusted business near you.
You can also add an icon to your phone for easy access. If you're using an iPhone, just tap on the arrow (the middle button across the bottom) and select "Add to Home Screen".
We’ll be adding more features over the next few months, but we think it’s pretty nifty so far! Be sure to send us your feedback at support@womo.com.au so that we can make your WOMO mobile experience even better.
Businesses using WOMOs Happy Customers Program
Ever wondered what types of businesses use Word Of Mouth Online's Happy Customers Program to turbo-charge their word-of-mouth marketing? Here's a sample of a few you might know...
![]() Fernwood Women's Health Clubs Health & Fitness |
![]() Aussie Bargain Car Rentals Car Rentals |
![]() Stain Busters Carpet & Upholstery Cleaners |
![]() RapidPlumb Plumbing Services |
![]() Ella Bache Skincare & Beauty Treatments |
![]() Nationwide Towing & Transport Towing Services |
![]() Brazillian Butterfly Waxing, Tanning, Beauty Services |
![]() Magic Hand Carwash Car washing Services |
![]() ColdFlow Heating & Cooling Airconditioning & Heating |
![]() RapidTune Automotive Services Mechanics & Service Centres |
![]() Body & Bronze Tanning, Waxing & Beauty Services |
![]() Cash Doctors Loans & Financial Assistance |
![]() Pet Shed Pet and Animal Supplies |
![]() Daisy H20 Dry Cleaning Dry Cleaning Services |
![]() Jetset Travel Travel Agents |
![]() Ezibuy Online Retailer - Clothes, Homewares, Gifts |
![]() Mojo's Weird Pizza Gourmet Pizza |
![]() Australian Computer Doctors Computer Service & Repairs |
![]() Tyrepower Tyre & Wheel Sales & Fittings |
![]() Drytron Carpet Cleaning Carpet & Upholstery Cleaning |
![]() The Drain Man Plumbing Services |
![]() True Value Solar Solar Energy Solutions |
![]() Apex Car Rentals Car Rentals |
![]() Mortgage Choice Mortgage Brokers & Financial Services |
![]() Metrolock Locksmiths & Security Services |
![]() Vision Personal Training Health & Fitness |
![]() Eastern Subaru Car Sales, Service & Parts |
![]() Donnellan Constructions Residential Builders |
![]() Currumbin Wildlife Sanctuary Local Tourist Destination |
![]() Baby Zone Direct Baby Products |
![]() Original UGG Boots Specialised Ugg Boot Retailer |
![]() Lollipop's Playland & Cafe Children's Play Centre |
![]() Bright Star Kids Children's Online Retailer |
![]() Schkinny Maninny Weightloss Products & Support |
![]() Balloon Adventures Tourist Attraction / Experience |
![]() Dolcissimo Fine Dining / Italian Restaurant |
![]() Ozetel Telecommunications Services |
![]() Ibiza Hair Body Beauty Hairdressers & Beauticians |
![]() Omega Plumbing & Electrical Plumbers & Electricians |
Announcing the Best Automotive & Travel Businesses in Australia for 2012
Read more
New Widget - Free and Customisable!
Read more
Local Tradesman gets 3-4 jobs a week using Customer Reviews
Read more
WOMO Leaderboards and Top Influencers
Read more
The WOMO Member Rewards Program (in a Nutshell)
Read more
How to Attract Quality Customers
Read more
New Research: Consumers Trust Online Reviews more than any other Media
Read more
My negative review isn’t showing! What’s up with that?
Read more
My Customers Do My Advertising!
Read more
6 Ways to Make a Customer Smile
Read more
How to Write a Great Positive Review
Read more
Sales are up 40% due to Great Customer Service!
Read more
Are your customers smarter than you?
Read more
Would a $200 Westfield Voucher kickstart your 2012?
Read more
The BEST Tradies and Building Businesses in Australia!
Read more
Dont Let Christmas Fatigue Affect Your Customer Service
Read more
Reasons Your Business should join the Happy Customers Program
Read more
WOMOW is now WOMO - Word Of Mouth Online!
Read more
Word of Mouth Online has Doubled our Revenue
Read more
Marketing by the Numbers: A Case Study
Read more
The people have decided - the very BEST places to Eat and Drink across Australia
Read more
Industries that provide the Best and Worst Customer Service
Read more
How I find the RIGHT type of Customers for my Business
Read more
Our Business Survey: The Results Are In
Read more
Remind me again, why am I doing this?
Read more





















































